This is an advert from Flash. Flash has made a humorous advert using a dog. They have made this funny approach by making the dog sing which is different than other adverts. I feel that this advert could help us because they have used a dog out of randomly. We tend to have a funny concept towards our advert than having a specific product.
Costume
As there is only one actor that is used in the advert all together, the clothing that he will be wearing will be casual, so when the audience watch the advert they will feel as if they can relate to the advert as the boy is going to come back from school and change his clothing in order to get more comfortable and then go do his homework.
Props
- Need the kitchen table and this is going to replace the area where the boy in the advert goes and does his homework
- The chocolate bar to replicate the chocolate bar that the boy will be eating. We cannot use a brand of chocolate that already exists therefore we are going to buy a normal bar of chocolate and will make our own chocolate wrapper on Photoshop which we will place on the original bar of chocolate to make it look as if it our/new brand
- Be using the park in order to film a scene
- Pen, paper/book in order to replicate a scenario of the boy in the advert doing his homework which will have some writing on it replicating homework such as a math problem.
There will be no makeup/hair that will be used in this advert.
Recce
Prop/equipment/costume list and booking sheets
- The only piece of equipment that I will need for taking my photographs will be my phone camera as I am not going to book a camera from the college to take photographs as I feel this is unnessacry and a waste of time as I can take very good quality photos with my own phone and can use it in my own convience and not worry about deadline in the content of when I need to give the camera back
- Need a lead in order for me to connect my phone upto a camera to get the photographs of my phone if I am not able to email the photos to myself
Costume
- There is no specific dress code for my photographs as the people that will be in the photgraphs will be people who I do not know perosnally therefore I will not be able to ask them to wear certain clothing for example I am going to go to a doctors surgery in order to take photographs of a sitauion of where the reader can go to for help and there is an area in the suregy where there is a vairety of different leaflets that are avalaible for different things such as depression, anxiety, diabities
Group roles/camera booking
- Director/camera - Desiree and shifau
- No one will be in charge of the lighting as we are going to use natural lighting and not use any artificial lights as we do not have that available to use and it will not be convenient in the areas (which are the kitchen area and a park) that we are filming in the content of carrying it around/safety of carrying around the equipment.
- Editing - Hamerdeep
- Desirees Mum - Just mention one phrase
- Marcus (Desirees brother) - Main character playing the role of the boy doing his homework. His name in the advert will be Brain.
Script
Script for Chocologs advert
Scene 1:
‘Mother’ is introduced to the audience, but the person’s voice is only heard. The audience cannot see the speaker.
‘Mother’: “Brian, come and do your homework”
Brian sits at the
table and is stuck with his maths homework as he never listens at
school when he is being taught. The audience can see by the look on his
face he looks like he is struggling and confused.
He then starts to speak in his mind
‘Brian’: “I wish I listened and didn’t fall in sleep in class today. Now what am I going to do?
He starts to stress and he then put’s his face into his hands.
‘Brian’: “If only
I could remember the name of that cool new chocolate that everyone was
talking about at school. Apparently it makes you so smart…. Well that’s
what Sean said.”
Brian is thinking really hard of what the name of the chocolate is.
‘Brian’: “What was the name? Chocofrogs? Chocoblogs Oh wait….. CHOCOLOGS!!!!!”
The audience can see that Brian’s face has lighted up and a lightbulb appears on top of his head.
As he says the name, a chocolog bar falls out of nowhere on top of his head.
‘Brian’: “ow”
He then realises that it is a chocolog and takes a bite.
Scene 2:
He all of a sudden gets a rush of energy and completes all his homework. He then starts doing a funny dance around the kitchen.
He then teleports
from the house to a park and then attempts to play on the pull up’s
facilities, cartwheels and running around the park crazy.
The scene changes to Brian saying the slogan.
‘Brian’: “Chocologs for Clever clogs be the first one to clever away” He then starts to throw the chocolate bar at the camera.
The camera changes to the text screen.
‘Narrator’: “Chocolog for clever clogs, the only chocolate that makes children smart”
The advert ends with Brian running away shouting.
Risk assessment
Kitchen
- Make sure that the area is tidy before filming in order to make sure that there is not health and safety issues such as tripping over something that is on the floor
- The crew are cautious of where the equipment is set up and can see the set up clearly as they do not tumble over cords/tripods if used
The walk to the park/ park scene
- Be careful when filming with the camera in public as it is a very expensive piece of equipment
- Keep the cord that is provided with the camera round your neck in order to prevent it falling and provide extra support when using it to film
- Be cautious when holding the camera
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